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Sunrise uses genius tactic to 'try and win more Melbourne viewers' of the breakfast show


Sunrise is already Australia's top-rated breakfast TV program.

Viewers on Wednesday were surprised to see popular news anchor Edwina Bartholomew doing a live report on the storms that ravaged the southern capital overnight. Viewers on Wednesday were surprised to see popular news anchor Edwina Bartholomew doing a live report on the storms that ravaged the southern capital overnight, leading to speculation the Sydney-based show is attempting to build up its audience in Melbourne But it has remained stable with Koch's replacement Matt 'Shirvo' Shirvington sharing the desk with Natalie Barr, who has been a part of the Sunrise team for two decades.

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