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Sundance In The City Of Lakes?: Minneapolis’ Multi-Prong Bid For Robert Redford Founded Fest Sets Sail
Prince's hometown wants to be the new SFF HQ as bid battle heats up
With CEOs from Target, Best Buy and the parent company of U.S. Bank backing Minneapolis’ proposal, the host committee is promising at least $2 million annually “to sustain and grow the festival,” says Film North Executive Director, Andrew Peterson. “Hosting the Sundance Film Festival would showcase what those who live here have long known – that Minneapolis is a world-class destination for arts and cultural expression,” adds McKnight Foundation President Tonya Allen, who is backing the bid. After the past few years of declining attendance, shaky sponsorship and a revolving leadership door, Sundance finally said the quiet thing out loud in April and announced it was looking to set up shop in a new location – as Deadline exclusively reported in July 2023.
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