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Sundance Director Eugene Hernandez Contends With AI Storytelling, In-Person-Only Screenings at 2024 Festival
Sundance Director Eugene Hernandez preps for a return to in-person-only screenings and new hurdles like AI storytelling in the 2024 festival selections.
With the unveiling of his inaugural lineup in December, Hernandez flexed a few different muscles — there’s a smattering of big-name talent and directors (par for the course at Sundance) paired with an exciting field of first-time filmmakers and a few oddball surprises. Sundance has been hosting a virtual program since coronavirus wreaked havoc around the globe, and last year many sales agents were miffed that potential buyers could screen movies from their laptops in Los Angeles instead of on the ground in Park City with a full audience. The notion of artists collaborating with — or, as many heated predictions say, being fully replaced by — AI was a major point of contention between actors, writers and studios during the 2023 labor strikes that gripped Hollywood.
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