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Sugar23 Hires James Crane As Director Of Business Development


Sugar23 has brought on James Crane for the role of Director of Business Development, Deadline can report exclusively.

“The addition of James Crane reemphasizes Sugar23’s mission to foster deep relationships with brands and support their goals of creating meaningful, original content for broad audience consumption,” said the company’s founder, Michael Sugar. As alluded to by Sugar, Crane’s new role will see him support Sugar23’s expanding presence in the brands space through strategic networking to identify growth opportunities and partnerships. During his time there, he played a key role in the launch and growth of Buchwald Sports, repping a mix of high-profile individuals and organizations, including Jay Cutler, Victoria Arlen (ESPN), Channing Crowder, and WWE Superstar Big E. Additionally, he collaborated with local tourism boards, such as the City of Binghamton, to develop partner relations and increase national visibility.

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