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Sugar23 & Fifth Season Launch Brand-Focused Film & TV Studio

“This partnership represents a groundbreaking way to support brands’ ambitions in Hollywood,” said Michael Sugar, the founder of Sugar23, and producer of the Oscar-winning film Spotlight. “In addition to traditional TV and film development, we are excited to build a new avenue of content creation where brands actively participate alongside us in funding and shaping productions from the ground up. Sugar23 has been road tested its brand concept, making piecemeal deals with the likes of Starbucks Studios, with which it set a partnership earlier this year.

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