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Success of ESPN-Fox-Warner Sports Streaming Bundle Will Hinge on a Key Question: What Will It Cost?


Disney/ESPN, Fox and Warner Bros. Discovery plan to launch a sports-centered streaming bundle. A critical question: What will it cost?

The monthly pricing will need to be attractive enough to lure cord-nevers and cord-cutters — who have shunned traditional cable and satellite TV — while also ensuring Disney, Fox and WBD avoid cannibalizing their own streaming services and linear networks. Meanwhile, the joint venture faces other obstacles, including necessitating each of the CEOs — Disney’s Bob Iger, Fox Corp.’s Lachlan Murdoch and Warner Bros. Discovery’s David Zaslav — to cooperate and run from the same playbook. The Disney, Fox and WBD sports-centered streaming bundle is a “defensive” move against Big Tech companies “angling to acquire future [sports] rights,” Wells Fargo analyst Steven Cahall wrote in a Feb. 6 note.

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