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SubwayTakes Is Trying to Squeeze All the Juice
Social media is more saturated with the series than ever before. Creator Kareem Rahma wants to see how far the audience’s appetite will stretch.
SubwayTakes debuted in early 2023, and it didn’t take long for Rahma, who had previously created the hit cabdriver-interview series Keep the Meter Running, to grow it into a modestly successful platform. But when faced with the task of meaningfully monetizing the show in 2024, he drew from his past experience working in digital media and advertising and decided he had two options: lean into celebrity and influencer collaborations or start cranking out more episodes. Swap a charming local comedian with a hired hand from a bank whose take is, essentially, “Money is good” enough times and people start to notice.
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