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Subscription Music Dominates More Than Ever. Should Advertising Do More?
More than three out of every five dollars earned by U.S. record labels in the first half of 2024 came from premium subscription services.
More than three out of every five dollars earned by U.S. record labels in the first half of 2024 — 60.2% to be exact — came from premium subscription services, according to the RIAA’s mid-year report. In 2009, author Chris Anderson followed The Long Tail with a lesser-known book titled Free that promoted the notion that not charging for digital goods can be a wise strategy. Stringer also called on short-form video platforms like TikTok, Instagram Reels and YouTube Shorts to step up their payments to rights owners.
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