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Studios to Avoid Releasing Movies Around Election Day: “It’s Going to Be a S***show”
Early November release dates are usually coveted, but executives think tentpoles could get drowned out this year.
“Notably, 2024 seems different and given the incredibly high stakes and high-profile nature of this year’s presidential contest, it looks like the major studios are erring on the side of caution rather than risking the oxygen-sucking dominance of what is likely to be the most intense post-election weekend in modern history,” says Comscore chief box office analyst Paul Dergerabedian. Nor did the Donald Trump-Hilary Clinton contest four years make studios skittish; Arrival opened to a solid $24 million over the weekend following Trump’s win, while Marvel’s Dr. At the specialty awards box office, Focus Features will expand Conclave nationwide after opening the fall festival entry in limited theaters the weekend preceding the election.
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