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Studios Throw Support Behind SAG-AFTRA-Backed, Bipartisan Bill Regulating AI Digital Replicas Upon Senate Introduction


The unions and the studios appear to be on the same page about the No Fakes Act, which was just introduced to the Senate

The NO FAKES Act (read it here) finally received support from the studios via the Motion Picture Association on Wednesday, after the group had warned of potential First Amendment violations earlier this year. In a Senate hearing in May, senior VP Ben Sheffner illustrated his point by making an example of Forrest Gump, which used that era’s digital technology to feature the lead character interacting with John F. Kennedy, Lyndon Johnson and Richard Nixon. The actors union’s National Executive Director Duncan Crabtree-Ireland testified before the Senate Judiciary Committee’s Subcommittee on Intellectual Property in April, urging lawmakers to move forward with the legislation.

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