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Studios Conscious Of Danger Behind “Wholesale Shift To AI,” Claims CEO Of Leading Artificial Intelligence Dubbing Outfit Papercup
Studios are conscious of the AI dangers, says Papercup CEO Jesse Shemen following the SAG-AFTRA and WGA negotiations.
EXCLUSIVE: The U.S. studios are aware of the dangers behind “making a wholesale shift to AI,” according to the CEO of a leading artificial intelligencedubbing outfit that says its content has been viewed by more than 1 billion people in the past year. While AI formed a cornerstone of the SAG-AFTRA and WGA strike negotiations and the studios were often criticized for their attitude towards replicating talent’s faces, bodies and voices via the game-changing tech, Shemen said the situation is more nuanced than these traditional players simply being the bad guys. In layman’s terms, the company’s technology creates synthetic voices that match the vocals of the actor in a chosen language, combining this with an “in loop platform” that checks the quality of the output.
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