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Studio Time: How Production Companies Are Finding Ways For Their Brands to Share More of the Credit on TV Series
In this streaming age, studios are looking to share more of the credit on the TV series they produce.
Max got plenty of afterglow from the big “Hacks” best comedy Emmy win this fall, but series producer Universal TV would appreciate some of that halo too. Sony, for example, has created multiple brand extensions for “The Boys” over the show’s four seasons — including a “Vought-a-Burger” popup last year in West Hollywood. “M A S*H” was a CBS show, and that credit rarely extended to the studio that produced the legendary series, 20th Century Fox TV.
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