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Studio & Exhibitor Execs On What Will Bring More Global Audiences Back To Theaters: “You Don’t Have To Put A Lot Of Espresso Machines In The Lobby” – CinemaCon
Studio and exhibition execs at CinemaCon today discussed ways to encourage global audiences to return to cinemas with more frequency
The global box office saw some encouraging rebound in 2023, and is off to a better than expected start in the first quarter of this year, but there’s been concern about a downward trend in per capita admissions, and not just because of the strikes’ disruption to the Hollywood theatrical pipeline, but audiences’ moviegoing tendencies have changed coming out of Covid. It takes two to tango, specifically between exhibitors and studios in order to rally moviegoing back to pre-pandemic heyday levels; last year’s near $34 billion global box office was still 15% behind the 2017-2019 average. Kearey said, “There are touchpoints which don’t cost that much money to get potential repeat customers.” The exec specifically cited the knowledgeable ushers that Arclight Cinemas in Southern California used to employ during pre-Covid operations, eg: a theater employee would introduce the movie, educate the audience on some facts about the filmmaker or the film, and ensure them that their sound and visual experience would be under their care.
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