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Streaming Viewership Surpassed Cable and Broadcast Combined for the First Time Ever in May, Nielsen Finds
Nielsen's monthly Gauge report found that streaming viewership has outpaced cable and broadcast combined for the first time ever.
According to Nielsen ‘s measurement of televisions in the U.S. (mobile devices and other countries excluded), broadcast and cable viewing combined to make up 44.2% of all TV watched while streaming surpassed them with 44.8%. Even smaller platforms are having a footprint: Last month, Nielsen recorded that PlutoTV, Roku Channel and Tubi made up 5.7% of viewing in May, outpacing any individual broadcaster. streamer has seen a 27% increase in viewing between 2021 and now, notably including the biggest streaming day in history on Christmas 2024, which it achieved with two NFL games.
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