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Streaming Services Need to Build a Better Ecosystem for Artists to Avoid Fraudsters (Guest Column)
In this op-ed, Audiomack's Charlie Kaplan argues that streaming services must find better ways for artists to promote themselves to avoid fraudsters.
Some streaming services promise playback boosts in exchange for even smaller royalty rates; some dangle artist-facing features behind expensive subscriptions; and some offer avenues for consideration on official playlists. In the most honest case, stream farms advertise in search results and on social media and, for a fee, drive plays to the music artists select. Many streaming services have responded punitively by threatening to withhold revenue from distributors who don’t remove such content (which has motivated action) and serving lifetime bans to perpetrators.
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