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Streaming Puts Commercials in Movies, Top Series Where Ads Were Once Forbidden
Streaming video is letting TV networks sell commercials in Hollywood films and pay cable series where ad breaks were once forbidden
Discovery is expected to make a similar point at its upfront Wednesday morning, when executives talk to advertisers about all the Warner Bros. films and HBO series that will be able to accept their commercials in just a few months’ time. Jon Steinlauf, the company’s chief U.S. advertising sales officer, plans to talk up Warner Bros .movies and DC films and the new seasons of “House of The Dragon,” “White Lotus” and “The Last of Us.” And Dana Nussbaum, the executive vice president of worldwide marketing for the Warner Bros. studio who had a strong hand in marketing the recent “Barbie” movie, will tell tell attendees how the company is breaking down internal silos in the goal of calling attention to its properties. With nearly every major streaming service offering an ad-supported tier to help bring new subscriptions to offset billions of dollars invested in content, advertisers can get their hands on video properties that were typically never available.
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