Get the latest gossip
Streaming Hits New High, Surpassing Broadcast & Cable TV Viewing In May For First Time, Nielsen Says
Streaming hit a new milestone in May, surpassing total viewing of broadcast and cable TV, according to Nielsen.
Subscription services may have defined streaming years ago, but free outlets have increasingly made their presence felt, most notably YouTube. Nielsen also emphasized the “Netflix effect,” which gives shows like Suits or Young Sheldon audience boosts on other platforms by virtue of the size of the streaming leader’s footprint. This trend could continue into the summer months, but the balance will likely shift back – at least temporarily – as football kicks off and a new broadcast season returns.”
Or read this on Deadline
