Get the latest gossip
Streaming Bundles Are All the Rage — but They Can’t Bring Back Pay-TV’s Glory Days
Cross-company streaming bundles have been touted as a 'powerful new road map' for the industry. But how promising are they?
Discovery are teaming for a Disney+-Hulu-Max combo to bow this summer, and Disney, WBD and Fox Corp. are hoping to launch the Venu Sports bundle of live channels in the fall. In other words, WBD doesn’t have to try to make Max all things to all people (even as it has attempted to expand the streamer’s appeal by mixing in content from Discovery’s networks, CNN, and live sports from TNT and TBS). “It’s hard to see in the long term how the bundles will appeal to a large enough number of people that it will make a material difference to the bottom line,” says Colin Dixon, founder of independent analyst firm nScreenMedia.
Or read this on Variety