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Streamers’ Spend to Eclipse Commercial Broadcasters in European TV Market Shake-Up, Ampere Forecast Finds
Spending by SVOD platforms is set to hit $10.7 billion in Europe's major TV markets in 2024, according to an Ampere Analysis forecast.
This surpasses the investment by the region’s public and commercial broadcasters, who are grappling with fierce competition from well-funded streamers, tightened content budgets and declining viewer engagement. Ampere’s Media Consumer behavior tracker reveals a 16% drop in viewer engagement for commercial broadcasters across Europe’s top five markets since 2016. Neil Anderson, senior analyst at Ampere Analysis said: “Despite the short-term benefits of cutting costs during economic downturn, prioritising long-term investment in both content and streaming capabilities is crucial for commercial broadcasters to maintain prominence in Europe’s cut-throat TV market.”
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