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Streamers’ Evolving Acquisition Strategy Brings New Opportunities and Challenges for Broadcasters, Indie Producers
Streamers' Evolving Acquisition Strategy Brings New Opportunities and Challenges for Broadcasters, Indie Producers.
But as execs across the U.K. and France — another key territory yielding original hits such as “Emily in Paris” and “Franklin” — tell Variety, the U.S. streamers are starting to move away from aggressive rights grabs, in part because, as Blum pointed out, it is a “fundamentally unsustainable” strategy. Wild Mercury managing director Derek Wax, who produced “Fear” and Prime Video exclusive “The Rig,” which is returning for a second season this year, says the single-territory licensing model is “swings and roundabouts.” In particular, there are benefits to streamers globally backing a show that go beyond financial recompense. In McVay’s view, the ideal scenario is a joint commission from a streamer and local broadcaster, such as Hulu and Irish network RTE’s black comedy “Obituary.” It means producers can still get “Netflix money” while retaining the underlying IP.
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