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Streamers’ Ad-Tier Offerings See Subscriber Increase in U.K., According to Latest Ratings Report
Ad tier subscribers have been increasing in the U.K according to the latest report from ratings body Barb.
According to a report from U.K. ratings body Barb, Netflix and Disney+ both increased the number of homes with access to their ad tiers in the third financial quarter of 2024. The data is likely related to the ongoing cost of living crisis in the U.K. which continues even as many streamers up their monthly fees across all tiers. With darker evenings and the festive season on the horizon the number of ad tier homes for Netflix and Disney seems likely to grow.”
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