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Streamers Set For Major European Spending Landmark In 2024 – Ampere Research
Streamer spend is set to top public and commercial broadcaster spend in 2024, according to Ampere Analysis.
Netflix, in particular, has revealed dozens of European original commissions so far this year including a Steven Knight-penned British drama series about Guinness, a Polish show from the writer of High Water and a French TV thriller starring Isabelle Adjani. Ampere focused its report on the challenge this poses to commercial broadcasters, which it said face “increased pressure on their own content budgets and falling viewer engagement levels” from the “deep-pocketed” streaming services. “Despite the short-term benefits of cutting costs during economic downturn, prioritising long-term investment in both content and streaming capabilities is crucial for commercial broadcasters to maintain prominence in Europe’s cut-throat TV market,” said Neil Anderson, a Senior Analyst at Ampere.
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