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Stormzy Named Global Ambassador for Dyson OnTrac Headphones: ‘They’re With Me Through Every Trip’


The British rapper takes flight in a new campaign for Dyson OnTrac headphones released on Wednesday (Oct. 30).

“Whether I’m catching a flight, getting ready for a show, or working on new music, I need to tune everything out and stay focused,” he said in a press release announcing the partnership. The campaign, photographed by Oscar J Ryan and directed by Tom Gorst, gives a snapshot of Stormzy’s hectic schedule. “Welcome to 55 hours inside the mind of a rockstar,” he says highlighting Dyson OnTrac’s incredible battery power and swappable ear cushions.

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