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Stewart Delivers Searing Takedown of Corporate Pride Pandering

Stewart told corporate America to stop posturing as social activists, while adding that consumers should stop caring so much about corporations’ social justice stances.

The Daily Show host started off his monologue on Monday by showing viewers some recent Pride-related ad campaigns from major companies, such as a three-minute long Oreo commercial about a father accepting his daughter’s new girlfriend, or the colorless design of a Skittles bag labeled “only one rainbow matters during Pride.” He followed this remark with a news clip announcing that Target was “ dialing back ” its Pride month celebrations in response to right-wing outrage in 2023, and later showed how Bud Light quickly capitulated to transphobic attacks against transgender influencer Dylan Mulvaney after her promotional video for the company on TikTok last year. He demonstrated how corporations that loudly celebrated their commitment to diversity in the wake of the 2020 George Floyd protests have also backtracked in the years since.

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