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Steve Aoki’s Dim Mak Label Names Lorne Padman to President

The Los Angeles-based Padman ascends to the position after a decade as the label's vice president.

Taking swings is built into Dim Mak’s business model, with the label’s New Noise imprint having released music from a totally new artist every two weeks for the last decade. This structure offers artists with what is often their first official release, providing them with the Dim Mak visibility boost while helping the label identify emerging sounds and trends. But, he says, “I only ever feel like I have 49% of the vote” regarding the creative decisions any artist or member of the team — which includes staff across A&R, video, marketing, social media and art direction — should make.

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