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Stationhead Is Helping Turn Superfans Into Fan Armies — And Boosting Sales & Streams, Too
Stationhead helps turn superfans into fan armies for Olivia Rodrigo and more. Artists are using the platform to build sales, streams and fanbases.
In recent months, Olivia Rodrigo, Cardi B, BTS, Blackpink, Ed Sheeran, Jennifer Lopez, Coldplay, GAYLE and other acts have engaged with fans on the platform — which focuses exclusively on music — playing songs, telling stories and answering questions while thousands listen along. “Stationhead is a good example of a company that is creating the bridge between the main lane of how someone makes money — whether that be a rights holder, artist or roster — and people who are avid listeners or supporters who are exhibiting fan affinity,” says Mike Pelczynski, a strategist who helped build SoundCloud’s direct-to-fan capabilities and pioneered its fan-powered business. And with great examples, artists jump in, and then that turns into content because people record that kind of stuff and it travels beyond the platform onto Instagram or TikTok,” says Atlantic general manager Paul Sinclar, who has worked Stationhead into rollouts with Ed Sheeran, Melanie Martinez, Charlie Puth and the Barbie soundtrack, among others.
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