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State Farm Pulls Super Bowl Ad: ‘Our Focus Is Providing Support to the People of Los Angeles’

A planned State Farm commercial will not air during the Super Bowl: "Our focus is firmly on providing to support to the people of Los Angeles."

With the wildfires still raging all across Los Angeles, State Farm – the largest property insurer in California – has decided to pull a commercial they were planning to broadcast during the Super Bowl on February 9. “State Farm, its agents, and employees are all focused on helping customers impacted by the Southern California wildfires in the midst of this tragedy,” a spokesperson told The Hollywood Reporter. “We’ve received over 7,400 home and auto claims, and we are putting tens of millions of dollars back into customers’ hands.

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