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Starz, BritBox Bundle Up for 25% Discounted Combo Deal
Starz and BritBox are coupling on a price-discounted streaming bundle, joining the industry's growing move to form cross-company packages.
The Starz-BritBox tie-up marks the latest in the growing trend of cross-company streaming bundles, which have become a popular strategy in the industry as would-be rivals seek to lower customer-acquisition costs and reduce churn through discounted packages. “We believe this expanded offering adds value for adult audiences seeking prestige, high-quality premium programming and provides an incredibly seamless and low-friction consumer experience.” Starz’s content lineup includes the drama “Three Women,” starring Shailene Woodley and Betty Gilpin; previous seasons of “Outlander,” “The Serpent Queen” and “Mary and George”; and the upcoming six-part thriller “The Couple Next Door.”
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