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Starz CEO Jeffrey Hirsch on Revving Up the Premium Channel and Streamer After Long-Gestating Split From Lionsgate
Starz CEO Jeffrey Hirsch discusses plans for the 'Power' and 'Outlander' franchises and growth strategies after completing its separation from Lionsgate.
After a long haul, he’s ready to grow the company through a strategy of targeting subscribers in the U.S. and Canada with shows aimed largely at women and viewers from underrepresented demographics. Hirsch spoke with Variety about the company’s plans for the future, what it gained from Lionsgate over nearly nine years and how Starz’s “We’re All Adults Here” marketing campaign is honing the brand. You saw the announcement that we were lucky enough to win the Miranda July rights that produced the book “All Fours,” which was a huge get for us, which really sits heavily into our into our narrative and programming strategy.
Or read this on Variety
