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Starz And BritBox Debut Streaming Bundle
Starz and BritBox have launched a bundle for new customers to access both digital platforms from a single subscription through Starz.com in a first for the platform. The launch of the bundle, revealed on a Lionsgate earnings call in August, coincides with the debut of new and returning series from both streamers including Sweetpea, Three […]
It debuts amid a broader bundling push among streamers to attract subscribers and reduce churn, and as Lionsgate Studios and Starz are set to split apart into two separate companies by year end. “Partnerships have always been key for us as a complementary premium service, and we are excited to now offer bundles through our own retail platform,” said Alison Hoffman, President, Starz Networks. “We believe this expanded offering adds value for adult audiences seeking prestige, high-quality premium programming and provides an incredibly seamless and low-friction consumer experience.”
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