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Starz and BET+ Join Forces for Prime Video Channels Bundle
Starz and Paramount Global's BET+ have joined forces to offer a consumer-friendly bundle via Amazon's Prime Video Channels.
“Starz and BET+ are a natural pairing for audiences who want to stream culturally rich content with iconic characters and authentic storylines,” said Alison Hoffman, president of Star Networks. Prime Video Channels has become a crucial portal to reaching consumers for Hollywood’s major studios and networks as they lean harder in to direct-to-consumer sales outside of the traditional MVPD pay-TV structures. Customers have responded favorably to the convenience, cost-effectiveness, and deeper content offering bundles provide, and we’ll continue to innovate in this area,” said Matt Cohen, general manager and head of Prime Video Channels.
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