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Starz And BET+ Bundle Up In New Prime Video Package
Continuing the wave of recent streaming bundles, BET+ and Starz are joining a combo launching today via Prime Video.
Netflix, the market leader, has expressed firm resistance to bundles, saying in a letter to shareholders last fall that they work best for streaming services “which lack our breadth of content.” Prior to reaching a merger agreement with Skydance Media, Paramount Global had considered selling the streaming outlet along with the larger BET network and studio operation, but then took the property off the market. A press release noted that it bring a “robust collection of stories that celebrate Black voices” on BET+, including All The Queens Men, Tyler Perry’s Zatima, The Ms. Pat Show, and Diarra from Detroit.
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