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Startup That Wants to Ease the Synch Licensing Process Announces Public Launch
Music synch licensing startup The Rights launched a new platform publicly on Tuesday (April 16) following a beta test period with Kobalt and Believe.
The Rights' backers include film and TV production company Spyglass Media Group, Endeavor Entertainment, Borderless Capital and iHeartMedia CEO Bob Pittman. Founded by a team of synch and licensing veterans with funding from a motley cast of investors, executives and entrepreneurs, the company is trying to build a better mousetrap that simplifies a time-consuming process and, possibly, reduces the threat from emerging technology. Williams is joined at The Rights by president Keatly Haldeman, who is founder/CEO of Dequency as well as co-founder/CEO of Riptide Music Group; and chief business officer Scott Marshall, another former executive at both iHeartMedia and Thumbplay.
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