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Star Wars was the first Lego license — 25 years later, it’s stronger than ever

The Star Wars license was the first of its kind for Lego. Now, it has become a blueprint for the company's other brand deals.

Lego sells sets at a variety of price points and difficulties, allowing kids to put together smaller, less complicated models and act out scenes from the franchise, while hardcore collectors can build more detailed replicas of their favorite ships, helmets and movie moments. Between video games and animated projects, Lego has worked with franchises such as Harry Potter, Indiana Jones, Batman, Pirates of the Caribbean, Lord of the Rings, Marvel, Jurassic World and Pixar's "The Incredibles." The long license lead time allows Disney and Lego to work together on long-term projects such as video games and animation, as well as celebratory sets for major anniversary milestones.

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