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Star Wars and Slam Dunks: Here’s How Disney+’s ESPN Integration Will Work
Everything you need to know about Bob Iger’s new streaming vision.
As Disney+ president Alisa Bowen puts it: “Network television has a long and successful history of being able to launch new shows off the back of major sporting events. There is even a “flagship” ESPN direct-to-consumer app, which Bob Iger announced is coming in fall 2025 — ESPN+ senior vice-president John Lasker revealed to us it will launch in August. A few weeks ago, during the company’s most recent earnings report, Iger revealed a 4.4 million sub increase over Q3, and “projected roughly $1 billion in operating profit from its Disney+ and Hulu entertainment-streaming businesses for fiscal 2025.” Advertising has been a boon for them, and most of its current bundle packaging and pricing makes its ad-supported plans the more enticing options for most consumers.
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