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Star Trak’s Back: Rob Walker on Reviving the Iconic Label He Co-Founded With Pharrell Williams and Chad Hugo
Rob Walker discusses plans for relaunching Star Trak, the label he co-founded with Pharrell Williams and launched the careers of Clipse and Kelis.
As part of the joint venture, Create will provide worldwide distribution, technology and marketing services to Star Trak, giving a second life to the brand that operated on the fringe of popular culture while nudging it in a new direction. When they landed at Interscope, that label’s chief, Jimmy Iovine, shifted the Neptunes towards working with more marquee talent like Gwen Stefani and Snoop Dogg, leading to some of the biggest hits of the new millennium including the former’s “Hollaback Girl” and the latter’s “Drop It Like It’s Hot.” Under the Star Trak umbrella, they signed a robust roster of emerging talent — Fam-Lay, Spymob, Vanessa Marquez — and put out hit records from Snoop Dogg and Robin Thicke.
Or read this on Variety
