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Stanley cups took the world by storm. Then the backlash began


Long marketed to men, the reusable water bottles underwent a TikTok-fueled transformation. Can it last?

On New Year’s Eve, Meagan Howard waited outside a Target in Louisiana to buy this season’s most coveted accessory: a shiny pink travel tumbler called the Starbucks x Stanley Quencher. Though they’re sold out now, Starbucks x Stanley Quencher mania lives on in TikTok videos shot on New Year’s Eve, showing grown adults stampeding toward displays in Targets across the country. Sure, scenes of women racing each other down Target aisles to get their Stanleys represents the uglier side of late-stage capitalism: our unquenchable desire for more, more, more makes villains out of all of us.But MacKinnon wonders why certain buzzy products get all the hate, when every item produced and sold on a mass scale contributes to the climate crisis.

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