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St. Vincent Rocked Rivian’s Electric Roadhouse at SXSW
The multi Grammy award winner was a surprise at Rivian's immersive experience for their new California Dune edition electric vehicle.
Electric vehicle enthusiasts and festivalgoers alike formed lines, snaking up the Congress Avenue Bridge, eager to experience the Roadhouse’s dynamic blend of DJ sets, engaging panels on the impact of color in design, AI, and bipartisan discussions on the future of EVs, and a thrilling surprise concert. Designed for off-road exploration and inspired by the raw beauty of the desert, these vehicles featured a unique, limited-time sandy colorway and exclusive interiors, that seamlessly blended with natural landscapes while making a bold statement in urban settings. Notable acts included Babe ATX founder Hip Stir, who set the tone with high-energy dance beats; New Orleans bounce legend Big Freedia, who debuted a life-affirming new gospel-house track “Take My Hand”; and Scottish singer-songwriter Jacob Alon, whose soulful performances of “Fairy in a Bottle” and “Don’t Fall Asleep” provided moments of reflection amidst the festival’s vibrant chaos.
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