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Spotlighting Ulta Beauty’s Latina Owned and Founded Beauty Brands In Honor of Hispanic Heritage Month | Billboard


Billboard and Ulta Beauty are highlighting the beauty behind some of their Hispanic and Latina owned and founded brands.

In celebrating the authenticity of all Hispanic and Latina communities, Billboard and Ulta Beauty are highlighting the joy and beauty behind some of their Hispanic and Latina owned and founded brands, including Julissa Prado (Rizos Curls) and Casandra Morales Thurswell (KITSCH). We prioritize showcasing a diverse range of curl patterns, ethnicities and stories to reflect the true beauty and variety within our community.” Prado said “this representation helps our community see themselves in our brand, fostering a strong sense of belonging.” In addition to Rizos Curls, Ulta Beauty is highlighting KITSCH in their campaign. In fact, her global hair care and accessories company has become a multi million dollar business courtesy of making goods from recycled materials.

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