Get the latest gossip
Spotify’s New Joe Rogan Deal Brings the Company Full Circle
After years of splurging and expanding, the audio platform’s podcast strategy has backtracked.
The Wall Street Journal was first to break the news, reporting that the multiyear deal is thought to be valued up to $250 million via some combination of minimum guarantee payments plus a cut of the advertising revenue. It’s even strongly believed that The Joe Rogan Experience ’s own audience took a hit due to exclusivity, at least initially, though that notion is often disputed; the best anyone could prove the theory was through indirect measures, as was the case of this 2021 effort by the Verge. By this I mean an ecosystem that, on the upper echelons at least, basically looks like old-school radio — a sense further underscored by the other other big podcast news that Smartless, the wildly popular Jason Bateman–Will Arnett–Sean Hayes celebcast, is moving from Amazon to SiriusXM for $100 million, per Bloomberg.
Or read this on VULTURE