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Spotify’s Joe Hadley on Why Japanese Music’s Global Moment Is Just Beginning & How MUSIC AWARDS JAPAN Sets the Stage
Billboard JAPAN sat down with Joe Hadley - Spotify's Global Head of Music Partnerships & Audience - during his visit to Japan for MUSIC AWARDS JAPAN.
In recent years, a growing number of Japanese artists, like Kenshi Yonezu, Fujii Kaze, YOASOBI, and Ado, have gone on successful world tours.People are saying that J-pop is starting to make sweeping advances overseas. For example, I saw in the news the other day that ONE OR EIGHT’s “DSTM” had become the first song by a Japanese boy band in America’s Media Base Top 40 radio chart. I do think it’s on the artists, the labels, and their teams to make sure that they’re hitting the markets, going out and continuing to tour, and being intentional about collaborations, but the sky’s the limit.
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