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Spotify, Universal Music Group Strike Multi-Year Deal
Spotify and Universal Music Group have struck a new multi-year agreement focused on driving subscriber growth and advancing music monetization.
Having been under fire before for not providing adequate royalties to artists, the streaming platform and music corporation are renewing their “commitment to artist-centric principles” through Spotify’s application of fraud detection and enforcement to ensure proper payouts for audience engagement. This agreement furthers and broadens the collaboration with Spotify for both our labels and music publisher, advancing artist-centric principles to drive greater monetization for artists and songwriters, as well as enhancing product offerings for consumers.” This partnership ensures we can continue to deliver on this promise by embracing the certainty that constant innovation is key to making paid music subscriptions even more attractive to a broader audience of fans around the world.”
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