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Spotify Waited Years to Roll Out High-Definition Audio. The Delay Just Might Pay Off
Spotify's HiFi audio delay might pay off, as there are now more people willing to pay more for premium audio than when the plan was first announced.
In February 2021, Spotify announced its high-quality audio offering, called HiFi, and released a promotional video featuring Billie Eilish and her brother/producer, Finneas, waxing about the benefits of listening to recordings in their natural state rather than the compressed files that became standard in the digital era. Still called HiFi, Spotify will offer the tier for an extra $5 per month for individual plans ($16.99 compared to $11.99, which bakes in an expected $1 increase from the current $10.99), according to a Bloomberg report. Spotify currently has 59 million more subscribers than it did at the end of 2021, giving it a larger base from which to upsell a premium audio tier.
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