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Spotify Users Can Watch Music Videos in 97 Countries Now
Spotify has made music videos available in more countries and will soon expand them to South Korea. LISA, Charli XCX and more have used the feature.
In recent years, Spotify has pushed to add visual components to its listening experience, in part to compete with longstanding rivals like YouTube as well as newer ones like TikTok. The platform added a swipe-able vertical feed in 2023 to make the app “feel alive,” as CEO Daniel Ek put it at Spotify’s Stream On event. “We built Clips to give artists a platform that inspires fandom and long-term success, not quick hits of content that just tap into the latest meme,” the company explained in a video.
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