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Spotify Teams With Creator Hub Nebula On Video Streaming Initiative

Streaming giant Spotify and creator-focused Nebula are teaming up on a video content initiative.

Creators who are part of the initial Nebula slate include CinemaWins, Charles Cornell, Hello Future Me, Captain Midnight, Tale Foundry, Game Makers ToolKit, Todd in the Shadows, Adam Neely, The Closer Look, FD Signifier, and Kat Blaque. While Spotify has previously explored original video, only to later back away from the space amid a cluster of new competition and a need to streamline and refine its focus, the new partnership fits its current strategy of embracing the creator economy. Across its other businesses, the company has shifted toward creators after a number of talent deals with more conventional names yielded mixed results.

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