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Spotify Streams of “Not Like Us” Jump By 430 Percent

The rapper’s overall streams on Spotify increased by nearly 175 percent, with the award-winning diss track seeing the largest jump.

Kendrick Lamar’s crowd-pleasing Super Bowl halftime show certainly made viewers want to listen to more of the rapper’s music as his Spotify listenership increased drastically after Sunday night’s performance. The Grammy Award-winning rapper’s diss track-turned-cultural moment “Not Like Us” had his biggest boost of the night with an increase of 430 percent in the three hours following Lamar’s halftime performance, the streamer said Monday morning. The new lawsuit claimed UMG “approved, published and launched a campaign to create a viral hit out of a rap track” that was “intended to convey the specific, unmistakable and false factual allegation that Drake is a criminal pedophile, and to suggest that the public should resort to vigilante justice in response.”

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