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Spotify Streams for Taylor Swift’s Original Big Machine Albums Surge 110%-430% Per Title, After Fans Learn They Have Her OK to Play Them Again
Taylor Swift's Big Machine catalog saw streaming leaps after she revealed she bought those albums, with Spotify reporting jumps of 110-430% per title.
Streaming and sales for the six-pack of Swift’s seminal titles surged, not unexpectedly, in the days following the Friday morning news that she had purchased her early catalog from Shamrock Holdings, rendering it no longer tainted and untouchable for true Swifties. But Spotify did, and it shows just how much more dramatic the percentage gains were for the Big Machine albums, which Swift had previously urged fans not to consume, as she protested their ownership over the last six years. As the owner of the publishing for all of her own songs, she also did not approve film, TV or advertising sync usage for any of the original recordings, instead steering licensers to her new versions.
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