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Spotify Rolls Out Free Tier in South Korea
Average monthly streams of South Korean artists have grown more than 70% since Spotify launched its subscription product in the country in 2021
“We’re opening the door to every Korean listener to start discovering and connecting with millions of songs and podcasts with our technology and service,” Gautam Talwar, general manager, Asia Pacific, for Spotify, said in a statement. “Countries such as China and South Korea have significant growth of fans paying for streaming,” Shridhar Subramaniam, Sony Music’s president of corporate strategy and market development, Asia & Middle East, told the IFPI. “We are committed to growing and expanding artists’ reach worldwide and the launch of our Free offering in the market will add even more Korean listeners to that mix.”
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