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Spotify Raising Subscription Prices For Second Time In Two Years
Spotify is raising prices for the second time in two years, upping the monthly rate for its ad-free premium plan by $1 starting in July.
In a blog post, the Sweden-based streaming audio company said it is making the move in order to “continue to invest in and innovate on our product features and bring users the best experience.” Over the past couple of years, Spotify has been leveraging its market position by raising prices while also streamlining its operations, trimming expenses and undergoing layoffs. It has also stepped back from a range of pricey investments in podcast talent, shifting to a more creator-focused model and sharing certain rights to previously exclusive hosts like Joe Rogan.
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