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Spotify Offering Educational Video Courses to U.K. Users in Latest Test

Spotify is testing educational video courses with U.K. users, the streaming company announced, in an effort to further expand its content offerings.

Spotify has launched a new experiment, offering educational video courses to its U.K. users on subjects including music making, creativity, business and healthy living. The new courses show that Spotify is hoping to expand its reach beyond music, podcasts and audiobooks into a new fourth vertical, but the launch is still in the testing phase. According to MIDiA Research, growth in music streaming subscriptions is expected to slow from double- to single-digits in the coming decade as the market reaches maturity.

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